POSITION: Marketing Tech Coordinator
LOCATION: New York, NY
COMPENSATION & BENEFITS: Base salary up to $85,000, Bonus, Medical, Dental and Vision benefits, generous vacation and sick/personal days, paid holidays, 401K, and more!
ORGANIZATION: International Law Firm
SUMMARY: Seeking a proactive and dedicated Marketing Technology Coordinator to support the implementation of data-driven marketing initiatives and management of the Firm's CRM system, website, email marketing and e-newsletters, and platforms.
KEY RESPONSIBILITIES:
- Utilize CRM and data to identify and analyze trends and report information
- Contribute to the awareness of the firm’s internet presence, overseeing External Websites, Firm Blogs and Social networking sites
- Create and maintain layouts for the Firm mailings and e-Newsletters
- Assist with content management of marketing technology tools
- Provide ongoing support to other end users on their use of the CRM database while maintaining data integrity and best practices
- Obtain and update contact/mailing lists; add to targeted marketing lists and leverage trackers and tools within the CRM
- Develop and run searches to keep the Firm’s social media presence relevant
- Partner with other teams to identify, analyze, and implement action items across multiple departments
- Help with the development of applicable mobile apps and programs
- Stay on top of current trends and provide competitive data, market and lead generation research
- Support Marketing department by being the go-to person for following up on marketing initiatives to identify possible business opportunities
REQUIREMENTS:
- 2+ years of marketing technology experience (within a law firm or professional services organization is preferred)
- BA/BS in Communications, Digital Media, Marketing, or related field
- Experience maintaining a CRM database, InterAction preferred
- Experience using a Tikit Reaction Server, eMerge and Vuture
- Familiarity with HTML and InDesign preferred
- Attention to detail, proofreading and Internet research skills
