Senior Public Relations Manager
LOCATION: New York, NY | Washington, DC
THE FIRM: Multinational Law Firm
COMPENSATION: Base salary up to $200K, commensurate with experience. Exceptional benefits including medical, dental and vision, generous paid bonus, generous paid time off; 401K w/match, transit, all firm amenities and much more!
KEY RESPONSIBILITIES:
- Use various media and tools to coordinate firm brand marketing
- Develop and implement a high impact communications strategy
- Develop and cultivate strong relationships with local, national and trade press
- Manage PR activities: respond to interview requests, prepare and facilitate partner interviews, draft firm press releases and provide guidance to firm staff globally
- Work closely with Practice Group Leaders, partners and business development teams to develop PR plans
- Able to convert complex matters and messages into clear and concise content
- Advise and assist Firm leadership on executive communications
- Support other departments and teams within the Firm with getting clear messages out to external audiences
- Work closely with the Risk team to avoid conflicts and minimize risk in the Firm’s external commentary
- Ensure the Firm has consistency in their messages across all forms of media and content
- Coach and work one-to-one with Firm leaders, lawyers and other stakeholders regarding media interactions
- Develop training programs related to working with the media
- Act as the Firm’s spokesperson and be an ambassador for the Firm
- Manage the editorial calendar of award opportunities
- Advise on submission strategy and messaging
- Manage a team of two PR professionals in the Americas and work closely with the four PR and communications professionals in EMEA
- Manage relationships with and guide PR agencies
- Produce quarterly reports for Firm leadership on PR activities and results
- Manage, mentor and nurture the PR team
REQUIREMENTS:
- 10+ years of public relations experience within a law firm or professional services environment; prior experience at an international law firm highly preferred
- Bachelor’s degree required, advanced degree preferred
- Proven track record of delivering PR strategies
- Experience negotiating contracts and with awards/submissions (ex. Chambers, Legal 500 and other lists/awards)
- Ability to engage and influence senior stakeholders
- Ability to work on multiple projects and meet time-sensitive deadlines
- Ability to build consensus around new programs and initiatives
- Excellent written and editorial skills
- Effective and empathetic people manager
