MARKETING TECHNOLOGY ASSISTANT
LOCATION: New York, NY (hybrid)
ORGANIZATION: Top-ranked global law firm
COMPENSATION & BENEFITS: Base salary up to $65K plus generous paid overtime, Bonus, Medical, Dental and Vision benefits, competitive vacation and sick/personal days package, paid holidays, 401K, transit program and more!
KEY RESPONSIBILITIES:
- Create and publish firm website content, in collaboration with the Marketing and Communications team
- Ensure proper communication channels and website flows
- Support the translation of complex legal documents and topics into riveting firm content materials
- Assist with creation and presentation of print and digital marketing materials
- Track and manage RFPs and pitch submissions
- Develop and analyze intra and inter web analytics to guide content marketing
- Help improve search engine optimization efforts
- Manage CRM database and act as a reference for end-users regarding usage and capabilities
- Obtain and update attorney contact lists; add to targeted marketing lists
- Improve data quality by developing and executing initiatives
REQUIREMENTS:
- Bachelor’s degree required; specialized degree in marketing, communications, or journalism is preferred
- Strong legal and marketing internship experience required
- Demonstrated knowledge and expertise of various marketing technology platforms, especially Google Analytics
- Knowledge of CRM databases and management
- Interest in the legal marketing industry required
- Excellent work ethic and strong teamwork skills
- Must be flexible, organized, able to work under pressure and meet deadlines with a calm, pleasant demeanor
