POSITION: Senior Manager, Marketing Events
ORGANIZATION: Top Ranked Law Firm
LOCATION: Washington, DC
COMPENSATION & BENEFITS: Salary up to $230K base, commensurate with experience; Bonus eligible, Medical, Dental and Vision benefits, vacation and sick/personal days, paid holidays, transit program, 401K, and more!
OVERVIEW:
The Senior Manager of Marketing Events leads firmwide strategy, planning, execution, and measurement of high-impact, client-facing in-person events hosted by the firm. You will manage a portfolio of marquee events, along with the operations, vendors, budgets, and cross-functional stakeholders behind them. Through thoughtfully designed and flawlessly executed events, you will directly support revenue growth and client retention while reinforcing the firm’s reputation as a trusted advisor.
RESPONSIBILITIES:
Strategy and Partnership
- Serve as a strategic advisor to firm leaders, attorneys, and business development professionals on event format, audience engagement, investment, and expected outcomes.
- Work with senior leaders in Marketing and Client Development to build an event strategy that supports revenue goals, including events tailored to core practice areas and client groups.
- Partner with the CMO and Director of Client Service to create signature client experiences that deepen relationships.
- Collaborate with the business development team to maximize networking, business development, and brand-building opportunities at every event.
- Work with Marketing, Digital, Communications, Operations, and IT to ensure event collateral, branding, registration platforms, and hybrid/virtual infrastructure are polished and reliable.
Planning and Execution
- Manage the full event lifecycle, from concept and budgeting through on-site or virtual delivery and post-event follow-up.
- Conduct due diligence on site and vendor selection, and oversee contract execution for venues, catering, A/V, transportation, and more.
- Manage registration and attendee systems, guest lists, invitations, communications, travel, accommodations, and the overall attendee experience.
- Maintain the firmwide events calendar and align it with the broader BD and marketing calendar across offices and regions.
- Travel as needed to support events at other firm locations and off-site venues.
Vendors and Budget
- Manage relationships with venues, caterers, A/V providers, transportation companies, hotels, event designers, and other vendors, ensuring competitive pricing and excellent service.
- Develop and oversee annual event budgets, track expenses, reconcile invoices, and work closely with Finance.
Process and Measurement
- Establish best practices, process templates, checklists, and vendor/venue databases that keep brand and client experience standards consistent across offices and formats.
- Define success metrics (attendance, attendee feedback, conversion to business, budget adherence, ROI) and use the results to improve future events.
- Maintain the events sections of the firm’s website and intranet, and contribute to bi-weekly business development reporting.
Team Leadership
- Lead, coach, and develop the events team by setting priorities, allocating work, managing performance, and supporting professional growth.
REQUIREMENTS:
- Bachelor’s degree required; CMP designation preferred.
- 10+ years of related experience, including at least 5+ of corporate event management
- A track record of managing large-scale, high-visibility events across multiple locations and/or hybrid formats.
- Mastery of the event lifecycle: ideation, budgeting, procurement, logistics, on-site/virtual management, and metrics.
- The ability to design events that advance client engagement, retention, and growth while delivering a seamless, memorable experience consistent with the firm’s brand.
- A strong financial mindset: you build and monitor budgets, track KPIs and ROI, justify spend, and use data to sharpen strategy.
- Advanced proficiency with Vuture, ON24, Zoom, EMS, and InterAction/CRM platforms, plus the Microsoft Office suite and online research tools for sourcing venues and destinations.
- Excellent written and verbal communication skills with internal and external contacts.
- Strong service orientation, with patience, creativity, and discretion when handling routine non-legal matters.
- The ability to adapt to shifting priorities, manage workload, and consistently meet deadlines.
- Strong analytical and problem-solving skills, including interpreting data from multiple sources and drawing on prior experience to solve new problems.
- Demonstrated project and team management experience.
