Senior Digital Marketing Manager

Senior Digital Marketing Manager

LOCATION: Midtown, Manhattan  

THE ORGANIZATION: Top Asset Management Company

BENEFITS: Base salary up to $150K with competitive bonus structure, Daily Seamless stipend for lunch, competitive paid time off, 401K with above market match, Medical Dental & Vision Coverage, Life and AD&D Insurance, Retirement Plans, Flexible Spending Account, Transit Program and more! 

SUMMARY: The Senior Digital Marketing Manager will optimize the digital channel strategy alongside the close-knit and growing Marketing team to ensure the brand, vision, content, and message are aligned. This role also leads B2B and B2C digital/social engagement, metric reporting/analysis, and manages digital activation activities across shareholder and institutional channels in order to boost competitive standing and engage target markets. 

KEY RESPONSIBILITIES:

  • Implement long-term digital marketing strategy to grow various digital channels including the website, email, social media, and SEO
  • Evolve the brand’s visibility and engagement through innovative digital marketing 
  • Work alongside the marketing team to understand sales and marketing goals and develop plans to reach the business strategic objectives
  • Execute an ambitious test-and-learn marketing strategy across  digital channels
  • Report on key marketing analytics to guide insights and recommendations for expanding the brands reach
  • Analyze industry trends and industry best practices
  • Engage with key external stakeholders for research, conference or thought leadership engagement

REQUIREMENTS:

  • Bachelors is required (Marketing, Business, or Communications or related preferred)
  • 5+ years of digital marketing (SEO/SEM, digital advertising, email/social media marketing, content design & implementation, and reporting analytics
  • Experience managing a marketing team
  • Proficiency with Microsoft office, CRM, and marketing automation systems (Drupal or Pardot)
  • Familiarity with FINRA and SEC regulations pertaining to digital marketing
  • Strong research, reporting and data analysis skills 
  • High comfortability with executing digital marketing campaigns and analytics in unison with overall marketing strategy
  • Strong communication and project management skills