SENIOR CONTENT MANAGER
LOCATIONS: New York, NY | Washington, D.C. | Palo Alto, CA | Los Angeles, CA | Seattle, WA
THE ORGANIZATION: Top-Tier US-Based Law Firm
COMPENSATION: Competitive base salary based on years of experience up to $207K plus a competitive bonus structure
BENEFITS: competitive paid time off, 401K with above market match, Medical Dental & Vision Coverage, Life and AD&D Insurance, Retirement Plans, Flexible Spending Account, Transit Program and more!
SUMMARY: The Senior Content Manager will report directly to the firm’s Director of Communications and Market Development and act as a key contributor to the firm’s content marketing and corporate storytelling. The ideal candidate will bring years of experience managing content/communications teams, sourcing freelancers, and creating attractive and cohesive marketing materials.
KEY RESPONSIBILITIES:
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Implement long-term marketing and content strategy to grow various marketing channels including the website, email, social media, thought leadership, and SEO
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Evolve the brand’s visibility and engagement through innovative digital and visual marketing/content development
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Work alongside the marketing team to understand sales and marketing goals and develop plans to reach the business strategic objectives
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Execute an ambitious test-and-learn marketing strategy across digital channels
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Report on key marketing analytics to guide insights and recommendations for expanding the brands reach
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Analyze industry trends and industry best practices; manage the marketing team’s budget
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Engage with key external stakeholders for research, conference or thought leadership engagement
REQUIREMENTS:
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Bachelors is required (Marketing, Business Communications, Strategic Design, or Communications)
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10+ years of marketing and content/communications experience (including SEO/SEM, digital advertising, email/social media marketing, content design & implementation, and reporting analytics
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Experience managing a marketing/communications team in a professional services environment (preferably legal)
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Proficiency with Microsoft office, CRM, and marketing automation systems (Drupal or Pardot)
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Advanced proficiency with Adobe Creative Suite, HTML, and PowerPoint
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Strong research, reporting and data analysis skills
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High comfortability with executing digital marketing campaigns and analytics in unison with overall marketing strategy
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Strong communication and project management skills
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Experience managing and sourcing project freelancers
