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Senior Brand Manager

  • Location: San Francisco, California
  • Type: Direct Hire
  • Job #654

Senior Brand Manager

LOCATIONS: New York, NY | Washington, D.C. | Palo Alto, CA | Los Angeles, CA | Seattle, WA

THE ORGANIZATION: Top-Tier US-Based Law Firm

COMPENSATION AND BENEFITS: Competitive base salary based on years of experience with competitive bonus structure, competitive paid time off, 401K with above market match, Medical Dental & Vision Coverage, Life and AD&D Insurance, Retirement Plans, Flexible Spending Account, Transit Program and more!

SUMMARY: The Senior Brand Manager will report to the firm’s Director of Communications and act as a key contributor to the firm’s brand marketing. The ideal candidate will bring years of experience managing creative teams, sourcing freelancers, and creating attractive and cohesive marketing materials.

KEY RESPONSIBILITIES:

  • Implement long-term marketing and brand strategy to grow various digital channels including the website, email, social media, and SEO

  • Evolve the brand’s visibility and engagement through innovative digital and visual marketing 

  • Work alongside the marketing team to understand sales and marketing goals and develop plans to reach the business strategic objectives

  • Execute an ambitious test-and-learn marketing strategy across  digital channels

  • Report on key marketing analytics to guide insights and recommendations for expanding the brands reach

  • Analyze industry trends and industry best practices; manage the marketing team’s budget

  • Engage with key external stakeholders for research, conference or thought leadership engagement

REQUIREMENTS:

  • Bachelors is required (Marketing, Business Communications, or Strategic Design)

  • 10+ years of digital marketing (SEO/SEM, digital advertising, email/social media marketing, content design & implementation, and reporting analytics

  • Experience managing a marketing team in a professional services environment

  • Proficiency with Microsoft office, CRM, and marketing automation systems (Drupal or Pardot)

  • Advanced proficiency with Adobe Creative Suite, HTML, and PowerPoint

  • Strong research, reporting and data analysis skills 

  • High comfortability with executing digital marketing campaigns and analytics in unison with overall marketing strategy

  • Strong communication and project management skills

  • Experience managing and sourcing project freelancers