Public Relations Specialist (Media Relations)
LOCATION: New York, NY
THE FIRM: Large International Law Firm
COMPENSATION: Base salary up to $95K, depending on experience. Exceptional benefits including medical, dental and vision, generous paid time off; 401K w/match, transit, all firm amenities and much more. Noted as "one of the most desired law firms to work for globally.”
SUMMARY: International Law Firm is seeking a Public Relations Specialist to work closely with and provide support to the Associate Director of Global Marketing and Communications and the Global PR Manager. This role is responsible for implementing strategic media relations and initiatives to maintain and enhance the Firm brand.
KEY RESPONSIBILITIES:
- Collaborate with the Global PR Manager to develop and implement Firm-wide media relations strategies and plans
- Use various media and tools to coordinate firm brand marketing
- Monitor and compile firm news clips
- Manage PR activities: respond to interview requests, prepare and facilitate partner interviews, draft firm press releases and provide guidance to firm staff globally
- Draft and oversee internal and external news announcements and media pitches that increase firm visibility necessitating an understanding for key industries, legal themes, issues and solutions
- Collaborate with practice leaders and business development department to advance marketing efforts
- Draft, edit and finalize directory and award submissions
- Manage logistics for press releases and interviews
- Prep partners for interviews by providing important topics and relevant information related to the outlet
- Create media lists and general outreach in relation to the firm’s public relations and marketing initiatives
- Supervise global marketing efforts by establishing relationships across the firm
- Manage and administer the firm’s awards and survey submission program
- Manage the creation and distribution of a variety of marketing-related materials and content for the firm website and intranet
REQUIRED SKILLS:
- 5+ years of PR experience within a law firm or professional services environment
- Bachelor’s degree required
- Ability to work on multiple projects and meet time-sensitive deadlines
- Excellent writing and editorial skills
- Close attention to detail and ability to maintain sight of long-term strategic goals
- Ability to think creatively and pragmatically
- Ability to organize and prioritize work while working independently or as part of a team
- Flexibility to adjust hours to meet operating and business needs
