Marketing (CRM) Technology Specialist

POSITION: Marketing (CRM) Technology Specialist

LOCATION: Washington, D.C. 

COMPENSATION & BENEFITS: Base salary up to $65,000 plus paid overtime, Bonus, Medical, Dental and Vision benefits, generous vacation and sick/personal days, paid holidays, 401K, and more!

ORGANIZATION: International Law Firm

SUMMARY: Seeking a proactive and dedicated Marketing (CRM) Technology Specialist to work alongside the Brand & Digital Marketing Manager and department to support the implementation of data-driven marketing initiatives and management of the Firm's CRM system, website, email marketing and e-newsletters, and platforms. 

KEY RESPONSIBILITIES:

  • Utilize CRM and data to identify and analyze trends and strategize effective business development opportunities for improving digital marketing campaigns
  • Contribute to the awareness of the firm’s internet presence, overseeing External Websites, Firm Blogs and Social networking sites
  • Assist Brand & Digital Marketing Manager with day to day oversight and content management of marketing technology tools
  • Provide ongoing support to, as well as, train attorneys, secretaries, and other end users on their use of the CRM database while maintaining data integrity and best practices
  • Obtain and update contact/mailing lists; add to targeted marketing lists and leverage trackers and tools within the CRM
  • Generate ideas to make navigating the database easier for end users
  • Develop and run searches and reports to ensure data integrity
  • Partner with business development team to identify, analyze, and implement action items across multiple departments
  • Collaborate with Marketing and IT departments and external vendors to troubleshoot when necessary and implement software upgrades 
  • Stay on top of current trends and provide competitive data, market and lead generation research  
  • Support Marketing department by being the go-to person for following up on marketing initiatives to identify possible business opportunities

REQUIREMENTS:

  • 2+ years of marketing technology experience (within a law firm or professional services organization is preferred) 
  • BA/BS in Communications, Digital Media, Marketing, or related field  
  • Experience maintaining a CRM database, Dynamics or Salesforce preferredExperience using a CMS such as Drupal or WordPress
  • Familiarity with HTML/CSS, Google Analytics and Google Tag Manager is preferred 
  • Attention to detail, proofreading and Internet research skills