Marketing Associate

Marketing Associate 

LOCATION: Midtown, Manhattan  

THE ORGANIZATION: Top Asset Management Company

BENEFITS: Base salary up to $90K with competitive bonus structure, Daily Seamless stipend for lunch, competitive paid time off, 401K with above market match, Medical Dental & Vision Coverage, Life and AD&D Insurance, Retirement Plans, Flexible Spending Account, Transit Program and more! 

SUMMARY: The Marketing Associate executes the channel marketing strategy, while maintaining business objectives. As part of a cohesive team within the Marketing Department, this person will spearhead the design, writing, conceptualizing and editing of marketing media to effectively interest target clients.

KEY RESPONSIBILITIES:

  • Collaborate with investment professionals, marketing and sales peers to map out meaningful, unique, and actionable marketing strategy
  • Analyze industry trends, implements buyer personas that effectively engages audience through meaningful content and channel-specific niches
  • Draft, review and edit original media content for the company website, social media, and for institutional and retail channels
  • Create brand-consistent content including quarterly reporting, sponsored content, articles, sales pieces, digital content (social media, videos), etc.  
  • Improve visibility and mindshare for the firm
  • Partner with external PR firm on media releases and sponsored content
  • Support with complex digital projects including owning the website and social media
  • Manage research and data to support with content creation 
  • Design and implement go-to-market strategies 
  • Engage with key external stakeholders for research, conference or thought leadership engagement
  • Manage digital marketing and social media campaigns, posts and content

REQUIREMENTS:

  • Bachelor's Degree required
  • 2+ years of financial marketing/writing experience; a background in investment banking or asset management is ideal
  • High comfortability creating compelling, audience-specific messages 
  • Proficiency with Microsoft Office (Excel, Word, Outlook, Powerpoint, Sharepoint)
  • Familiarity with Photoshop, Final Cut or InDesign is preferred 
  • Strong communication and project management skills