Digital Marketing Manager – Work from any of the Firm’s nationwide offices!

Digital Marketing Manager – Work from any of the Firm’s nationwide offices!

BENEFITS: Base salary up to $140K, Competitive Paid Time Off Package, Bonus, 401K, Medical Dental & Vision Coverage, Life and AD&D Insurance, Retirement Plans, Flexible Spending Accounts, Transit Program and more! Noted as a top employer to work for!

LOCATION: Palo Alto | San Mateo | San Jose | San Francisco | Los Angeles | Seattle | New York City 

THE ORGANIZATION: An International Law Firm with over 300 Attorneys

SUMMARY: One of the top law firms in the world is looking for a Digital Marketing Manager with the confidence, thought leadership, digital marketing and promotional skill set to advance the Firm’s presence and visibility on a global, practice area, and individual attorney scale. This position reports to the Senior Director of Marketing and Business Development.

KEY RESPONSIBILITIES:

  • Develop, review and edit original digital media content including infographics, surveys, eBooks, podcasts, videos, and more
  • improve visibility and mindshare for the firm and its practice areas, industries, legal themes, issues and solutions through innovative digital marketing 
  • Manage research and data to support with content creation 
  • Design and implement go-to-market strategies and identify business development opportunities
  • Engage with key external stakeholders for research, conference or thought leadership engagement
  • Manage digital marketing and social media campaigns, posts and content; utilize email marketing software
  • Assist internal technology department with updating marketing and business development pages
  • Collaborate with Business Development to draft pitch material, RFP’s and key presentation materials for internal and external stakeholders
  • Analyze industry trends, implements buyer personas that effectively engages clients through meaningful content 
  • Measure performance of social media, web, and communications campaigns
  • Report key marketing and BD metrics; identify efficiencies and areas of improvement regarding digital media content and marketing initiatives
  • Implement and lead a team of Communications Specialists aligned with the Firm’s various practice areas

REQUIREMENTS:

  • 10+ years of marketing experience in a large law firm environment or financial services institution
  • Bachelors is required, MBA, JD, or similar background preferred
  • Familiarity with technological industries such as software, mobile, life sciences, etc
  • Understanding of Firm services including venture capital, securities, IP litigation and other corporate law practice areas
  • High comfortability working with social media platforms 
  • Experience with online content sharing, marketing automation, web analytics, and SEO
  • Strong research, reporting and data analysis skills 
  • Proficiency with Microsoft office (Excel, Word, Outlook, Powerpoint, Sharepoint)